Enhancing agricultural development project implementation in Nigeria: The case for early-stage communication and stakeholder engagement strategies

Abstract

The practical implementation of agricultural development projects is crucial to advancing socio-economic growth in Nigeria, where the agrarian sector forms a vital part of the economy. Despite progress in project execution, many agricultural initiatives lack foundational communication strategies and stakeholder engagement frameworks in their early stages. This study examines the impact of these missing elements on project outcomes, drawing on the author’s first-hand experiences and insights from training programs focused on strategic communication and stakeholder management for agricultural projects across Nigeria. The study’s findings reveal that the absence of structured communication plans and stakeholder engagement mechanisms leads to various project challenges, including delays, increased costs, and reduced effectiveness due to misaligned stakeholder expectations and inadequate community support. This research advocates for a paradigm shift toward integrating communication and stakeholder engagement strategies from the inception of agricultural projects. Through a qualitative methodology, including field observations and literature reviews, this study underscores the necessity of these strategies to foster trust, transparency, and collaboration among all project stakeholders. Key recommendations are provided for policymakers, development organisations, and project managers to prioritise the early adoption of comprehensive communication and engagement frameworks, enabling smoother project execution and enhanced sustainability. This approach aligns with Stakeholder Theory and Participatory Development Theory, emphasising the need for inclusivity, empowerment, and continuous engagement throughout the project lifecycle. By embedding these principles, agricultural development projects in Nigeria can achieve greater resilience, foster community buy-in, and promote sustainable agricultural growth, ultimately contributing to broader national development goals.