Impact of the Nigerian film industry (Nollywood) on job creation (2013-2023)

Abstract

This study explores the Nigerian film industry's (Nollywood) influence on employment generation from 2013 to 2023. As the second-largest film industry globally, Nollywood has contributed significantly to Nigeria's economy by generating substantial job opportunities across various roles, from acting and directing to technical and production support. The study assesses both the industry's positive impact on job creation and the challenges it faces, including piracy, limited funding, and insufficient infrastructure. Using a survey research method supported by academic literature and stakeholder interviews, this paper offers insights into Nollywood's economic and cultural roles in job creation within Nigeria. Employing economic determinism as the theoretical framework, the paper examines how economic factors such as government policy, investments, and demand for Nollywood content have driven employment within the industry. Government support initiatives, including financing and anti-piracy laws, have contributed to employment growth. Nevertheless, Nollywood faces persistent hurdles, notably the threat of piracy, limited government support, and inadequate infrastructure. These issues restrict Nollywood's potential to sustain and expand job creation, impacting the industry's broader economic influence. The findings confirm that Nollywood has created direct and indirect employment, enhanced financial stability, and addressed unemployment, particularly among youth. It is one of Nigeria's largest employers, with ripple effects on related sectors like hospitality, marketing, and equipment rental. This study concludes by advocating increased support for Nollywood through targeted education, training, and infrastructure development investments. Addressing these needs will further boost Nollywood's job creation potential, sustaining its positive impact on Nigeria's economy.