Exploring the role of digital media in internal organisational communication

Abstract

The rapid evolution of digital media has reshaped internal organisational communication, facilitating real-time interactions, enhancing engagement, and fostering a more connected workforce. This study evaluates digital media's influence on internal organisational communication, focusing on preferences, perceived barriers, and communication efficacy. Framed by technological determinism and actor-network theory, it examines how organisations adapt digital tools, such as emails, intranets, social media, and collaborative platforms, to enhance efficiency and employee engagement. Secondary data were synthesised, revealing that digital media is pivotal in transmitting information, improving employee morale, and promoting a cohesive organisational culture. Despite these benefits, challenges such as security risks, information overload, and the digital divide persist. While digital platforms enable immediate feedback and promote collaboration, they may also lead to communication inefficiencies, distractions, and misinterpretations due to the absence of non-verbal cues. Moreover, disparities in digital literacy and access can hinder inclusive engagement, reinforcing the need for organisations to adopt blended communication strategies that balance digital and conventional methods. As findings suggest, organisations must leverage the unique capacities of digital media to enhance their communication processes while proactively addressing associated challenges. Understanding these dynamics provides a foundation for practical strategies that optimise digital media use in fostering a productive work environment. By enhancing internal communication through tailored digital platforms, organisations can facilitate adequate information flow, bolster employee involvement, and contribute to overall organisational success. Thus, this study underscores the importance of ongoing adaptation and evaluation in digital media utilisation to address evolving organisational needs and challenges in the digital age.