Perception of Agbor youth towards the media coverage of the 2024 End Bad Governance Protest in Nigeria

Abstract

This study explores the perceptions of Agbor youth regarding media coverage of the 2024 End Bad Governance protests in Nigeria. With a focus on the extent of media exposure, perceived representation, coverage accuracy, and the influence of media credibility on trust in news outlets, the research offers an understanding of the interplay between media narratives and youth engagement. Anchored in Social Identity Theory, the study employs a survey design, utilising a structured questionnaire as its primary data collection tool. A sample size of 97 participants was selected through random sampling, with 91 valid responses analysed to derive meaningful insights. The findings indicate substantial exposure of Agbor youth to media coverage of the protests, highlighting the media's significant role in shaping awareness. However, a notable segment of respondents reported feeling misrepresented or excluded in media narratives, reflecting broader concerns about inclusivity in media portrayals. Scepticism about media credibility emerged as a key theme, with many participants questioning the accuracy and fairness of coverage. This scepticism undermines trust in media outlets and, by extension, diminishes youth enthusiasm for civic participation essential for societal transformation. The study underscores the critical need for media organisations to prioritise diversity in reporting to capture a broader spectrum of voices within the protest movement. It also advocates for youth-oriented media literacy programmes to enhance critical engagement with media content and counter misinformation. By addressing these gaps, the research argues for a more responsible and inclusive media landscape, which is essential for fostering active citizenship and advancing democratic ideals in Nigeria.